About Happily Pink

Natalie J. Moe is the founder and content creator of the lifestyle brand, Happily Pink. What began as a passion project to share her travels and experiences blossomed into a multifaceted career embracing food and travel photography, food styling, recipe creation and creative writing.

During her undergraduate studies at The University of Arizona, Natalie realized that students didn’t share her same affinity for Tucson, or what the campus called, “The Dirty-T.” Wanting to have students and everyone else see the value of this desert oasis, Natalie sought out to create a lifestyle blog that highlighted her favorite things about Tucson and other topics. Whether it was sharing her experience as a rider in El Tour de Tucson’s century ride, showing the city’s passion through her community involvement on executive boards, or even highlighting the details behind a restaurant and chef, her goal was to spotlight Tucson’s beauty through the eyes of a local.

Since its inception, Happily Pink has partnered with a variety of premium and luxury Fortune 500 brands. Some of her prominent work includes collaborations with Hopper, Google, the European Union, Vancouver Tourism, Maui Visitors Bureau, Thrillist, Domaine Carneros, Thomas’ and Kahlúa.

Locally in Arizona, Happily Pink has formed partnerships with: Discover Marana, Grand Canyon West, Tempe Tourism Office, Tucson Foodie, The University of Arizona Alumni Association, Tucson International Airport, Sam Levitz Furniture, and Desert Botanical Gardens.